Marmot

hotel branding

Objectives

Approach

Marmot is a family-oriented hotel located at the West entrance to the Yellowstone National Park. Following the strategy to keep the park infrastructure busy  during the off-season period, the hotel would welcome guests and locals  regardless of the time of the year.

The hotel brand named after a local animal, consists of a uniform logo modified from P22 Mackinac Pro, and a simplified marmot paw print.  The earthy green and brown color palette contributes to the feeling of outdoor adventure.

category

typefaces

Deliverables

Art direction

Branding, packaging, typography

Acumin Variable Concept,
P22 Mackinac Pro

Custom wordmark logo, packaging, coloring sheet, brand assets

Candice Lopez
Bradford Prairie
Sean Bacon

Let’s discover

The Yellowstone National Park guide map was developed into a coloring sheet, featuring local wildlife as well as their footprints in the form of color matching stickers.

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