Gatita

beverage design

Objectives

Approach

Gatita is a juice-infused, non-alcoholic sparkling cocktail called to hydrate and refresh on a hot summer day. It is a healthy, fancy alternative to soda targeting teenagers and young adults.

The Spanish word for the cat "gatita" along with colorful illustration, and script font mix have been developed into a funny brand. The contrast between stylized cat and bright background are called to catch the eye while the wrapping around design to intrigue.

category

typefaces

Deliverables

Art direction

Branding, packaging, illustration, typography

Obviously, SignPainter, Abril Display

Wordmark logo, illustration, can design

Candice Lopez
Bradford Prairie
Sean Bacon

More Projects

Source

ResInk