Resink

package design

Objectives

Approach

Resink is a sustainable brand focused on remanufacturing used printer ink cartridges. Cooperating with all common printer brands, Resink provides indefinite recycle life to single-use plastic cartridges that otherwise would end up in the landfill.

The brand incorporates a vibrant color palette of primary colors along with the shades of gray. The scale play in typography helps quickly identify the product on the store shelf.

category

typefaces

Deliverables

Art direction

Branding, packaging, typography

Router, Mr Eaves, Acme Gothic

Modified typographic logo, carton box, cartridge sticker

Sean Bacon
Bradford Prairie

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